Do Summer Listings Really Work? 5 Tips for a Hot Market

Summer is here, and so are the beach days, BBQs, and family vacations. With all this fun in the sun, you might wonder: is summer a good time to list your home? The answer is yes - but like a great backyard party, success in the summer real estate market requires the right preparation. Let’s dive into why summer listings can work and how you can make your home shine in the heat of the market.

1. Curb Appeal Is King

Summer is the perfect time to showcase your home’s exterior. Green lawns, blooming flowers, and sunny skies can make your property look its best. But don’t let the heat dry up your efforts! Keep your lawn mowed, flower beds tidy, and shrubs trimmed. Adding pops of colour with fresh flowers or potted plants by the front door can make your home feel warm and inviting. Pro tip: consider power washing your driveway and siding for that “fresh and clean” look.

2. Keep It Cool Inside

No one wants to walk into a sauna during a showing. Ensure your home is a cool, refreshing escape from the summer heat. If you don’t have air conditioning, strategically placed fans and open windows can keep the air moving. Consider setting out a pitcher of chilled lemonade or flavoured water for a welcoming touch. A comfortable atmosphere can help buyers linger longer and imagine themselves living in your home.

3. Play Up Outdoor Living Spaces

Summer is all about outdoor living, so make sure your patio, deck, or backyard is staged to impress. Arrange outdoor furniture to create inviting seating areas and add string lights for an extra touch of charm. If you have a pool, make sure it’s sparkling clean. Highlight these spaces as perfect spots for summer gatherings and relaxation - buyers will love imagining themselves hosting their next BBQ or soaking up the sun.

4. Be Flexible with Showings

Summer schedules can be hectic, with buyers juggling vacations, kids’ activities, and work. Offering flexible showing times can make it easier for potential buyers to view your home. Consider hosting an evening open house - not only does it accommodate busy schedules, but the golden hour lighting can make your home look magical.

5. Embrace Summer Marketing Strategies

Highlight your home’s summer-friendly features in your listing and marketing materials. Does your home have great natural light, a breezy layout, or energy-efficient cooling? Mention it! Use vibrant, sunny photos to showcase your property at its best. And don’t underestimate the power of social media - a stunning outdoor shot can capture the attention of buyers scrolling through their feeds.

Why Summer Listings Work

While spring and fall are traditionally seen as prime real estate seasons, summer has its own unique advantages. Buyers are often more relaxed, motivated to settle before the new school year, and ready to make a move while the weather is warm. Plus, the longer days give you more time for showings and open houses.

So, do summer listings really work? Absolutely. With a bit of planning and the right strategy, you can turn up the heat on your home sale and attract buyers who are ready to make their next move. After all, what better time to sell than when your home (and the market) is glowing?

Ready to list your home this summer? Let’s make it a season to remember. Reach out today for expert advice and support to help you sell in this hot market!